Is the children's scooter market steadily expanding?

With the upgrading of family consumption concepts and the continuous enrichment of children's outdoor activity scenes, Children's Scooters have become a popular choice for parent-child outdoor travel due to their convenient operation, strong fun, and ability to exercise children's balance, driving the sustained and steady development of the global and domestic markets. Recently, multiple industry reports have shown that the children's scooter market is showing a good trend of "scale growth, product upgrades, and diversified scenarios". Safety protection, growth adaptation, and convenience have become the core of brand competition, providing more targeted product choices for parents and children.
According to industry research data, the global market size of children's scooters has reached 458 million yuan by 2025. Bezos Consulting predicts that it will grow at a compound annual growth rate of 2.68% to 551 million yuan by 2032. The performance of the domestic market is even more impressive. According to data from Zhiyan Consulting, the market size of China's children's skateboard industry has reached 2.12 billion yuan in 2024, a year-on-year increase of 6.5%. Among them, products in the 3-12 age group account for over 80%. Third - and fourth tier cities and county-level markets have released their consumption potential, with significantly higher growth rates than first tier cities, becoming a new growth pole in the market. At the same time, although the population aged 0-14 has slightly decreased, it still maintains a scale of over 200 million people, providing a solid consumer foundation for the children's scooter market.
The continuous increase in market demand drives product iteration and upgrading, and security protection has become the bottom line that all brands adhere to. The reporter visited the market and found that the current mainstream children's scooter brands are strengthening safety guarantees in detail design to address parents' core concerns. Popular styles from brands such as Zhejiang Mingbang Technology, COOGHI, and Babycare all adopt a rounded and non angular integrated design, with safety clearances that comply with international safety regulations reserved to eliminate the risk of children getting caught; Some products use thickened and widened aluminum alloy frames, which have undergone thousands of durability tests to ensure that the vehicle body does not deform or loosen. Paired with high elasticity and wear-resistant PU wheels, they not only improve the smoothness of sliding, but also effectively reduce shock and collision. In addition, dual braking systems, anti slip foot pedals, ergonomic handles, and other designs are widely used. Some of the core components of the products have passed CCC certification and EU CE standards, further strengthening the safety line and giving parents more peace of mind.